The JOGLE Challenge

Logo Identity / Illustration / Social media graphics / Product design

The JOGLE Challenge, organized by Run The Edge, is a virtual fitness event where participants undertake the journey of running or walking 853.5 miles, following the iconic JOGLE route from the northern tip to the southern tip of Great Britain. Partnering with 80Noir, a UK chocolate company, Run The Edge donated the proceeds of the JOGLE challenge to mental health charities. For the branding, I aimed to evoke an old-world charm that pays homage to the challenge's UK roots. Hand-drawn illustrations highlight significant landmarks along the JOGLE route. It was a unique opportunity to blend elements of fitness, chocolate, and travel, reflected in the icons of fitness gear, cocoa beans, and topographic maps.